I'm not going to read everything here (out of laziness), but from an economics perspective there are three compelling reasons why WOTC is implementing Secret Lair.

God I feel like ChatGPT right now. But I assure you, this is from the heart and not our AI overlords.

The first reason is sustainability. The truth is, WOTC is massive, but every world is drawn from some point of inspiration. At a certain point, it is inevitable that the well of inspiration will begin to run dry. From there, you have a few options. You can continue to progress the story (Dominaria, Lorwyn, Tarkir), introduce new and adjacent lore (Innistrad, Zendikar, Ravnica) or sort of do both by massively pushing history so far forward it becomes nearly unrecognizable (Kawagami).

Aside from creator burnout, the second reason is a two-for-one; Diversity and adaptability. I do not mean diversity in terms of racial or gender alignments, but from an ontological perspective.

Ontological means: Showing the relations between the concepts and categories in a subject area or domain.

In this case, we have an ontological alignment in that WOTC can select IP that is both compelling and engaging, for a wide arrangement of audiences. We can have a new Zombie adaptation with The Walking Dead, and a high fantasy theme for Zelda and a Kaiju theme for Godzilla. Whatever theme or core they want, it already exists and is ready for publication. That's your adaptability aspect.

Adaptability and ontological diversity go hand-in-hand for this exchange because something that is already rich and well-developed is, by necessity, adaptable.

The third, and arguably the most crucial reason, is user engagement. Let's use an example that I don't believe has been printed yet: The Elder Scrolls.

TES has a MASSIVE fan base. Even fans who don't play MTG will want to buy the set for collector reasons. And this leads toward engagement because some of them may enjoy the cards so much, they buy more sets. Now you have a legitimate returning customer.

So, to reiterate, Secret Lair and other expansion sets offer:

• Sustainability between sets while larger core stories are being developed.
• Diversity and adaptability in the game.
• Player engagement and expansion.

Like it or not, they're here to stay because they work, from an economics perspective.

I got a deck for Firesong and Sunspeaker...

Radiant Constitution

Sorcery

Radiant Constitution deals 2 damage to any target for each paid to cast it.

You gain 2 life for each paid to cast it.

If Radiant Constitution was cast with five or five , double the amount of damage or life instead.

5 hits for 20 damage. That could be a T1 wincon in some formats. Definitely a powerful card.

Repeat

Siege Rhino, austintayshus has the Siege Armadillo, allow me to add another.

Siege Tortoise

Creature - Giant Turtle

Siege Tortoise enters the battlefield tapped.

Whenever Siege Tortoise attacks, you may choose up to two target creatures the defending player controls to block it. Those creatures must block it if able.

2/8

Make another Abzan Siege animal

Frosty the Snowman

Legendary Snow Creature - Elemental

Ward X (X is the number of gifts all opponents control, combined.)

When Frosty enters and at the beginning of your upkeep, each opponent may create a Gift. Then, scry X where X is the number of gifts created and draw a card.

3/4

Idk what a Gift token would be so that's the next challenge. Make a Gift token