Bringing Back Eternal Masters

Spoilers, Rumors, and Speculation forum

Posted on Nov. 10, 2016, 5:38 p.m. by golffore297

WoTC is bringing Eternal Masters back for a "modest" print run for the holiday season. The goal is not to distract from Kaladesh or Aether Revolt, but also help the players who missed its initial release.

It seems as if WoTC heard the player's complaints that product was coming out too quickly and this is their way of somewhat fixing the situation. Thoughts?


PartyJ says... #2

It's pure profit for WotC.

Good call for this season as ppl tend to spend more than usual :)

November 10, 2016 5:51 p.m.

smackjack says... #3

Is this the original EMA, or new prints?

November 10, 2016 5:57 p.m.

Duffzord says... #4

original EMA, just extra runs

November 10, 2016 7:44 p.m.

Panda213 says... #5

These won't be going to stores but instead need to be ordered through a distributor, does anyone know how to go about doing that?

November 10, 2016 8:43 p.m.

Atony1400 says... #6

@Duffzord, nope, just regular EMA.

@ Epochalyptik, sticky?

November 10, 2016 9:33 p.m.

shadow63 says... #7

seems unnecessary. but im sure wotc will still make a killing

November 10, 2016 9:50 p.m.

Char-You says... #8

You need to order this through your lgs, so go tell them you want one now. It's up to the distributors on allocation this time, so basically whomever wants some has access to it. Then when it's out it's out

November 10, 2016 11:41 p.m.

Chandrian says... #9

Since we have to order this through our LGS... the price we gotta pay will still be the price the LGS asks for it I guess? Or should it be MSRP?

(cuz I won't pay 300 euros for a booster display)

November 11, 2016 8 a.m.

Char-You says... #10

My guess is that the price will vary, but be less than what it was when the set first came out because obviously there's more supply

November 11, 2016 8:22 a.m.

Duffzord says... #11

are there any good arguments to throw at my LGS for lower price if they try to sell it for more than it was before?

I have a feeling that the holidays may influence on the pricing...

November 11, 2016 2:51 p.m.

Named_Tawyny says... #12

Duffzord The only good argument for why an LGS should lower their prices is that if htey want to keep you as a customer, they shouldn't mark things up.

But if you don't have a lot of LGSes in your area, that's probably not a winning argument.

November 12, 2016 12:04 a.m.

DemonDragonJ says... #13

When I saw the title of this thread, I thought that information had been revealed about a second Eternal Masters set (i.e., Eternal Masters 2018), but I was disappointed to see what it actually was. It may be too early to ask this, but, given that there shall soon be a third Modern Masters set, is it safe to presume that there shall be a second Eternal Masters set?

November 14, 2016 12:39 a.m.

AwezomePozzum says... #14

Probably, DemonDragonJ. I don't put it past them.

I only got one pack last time, now I want to buy a ton of them. (I got Chrome Mox)

November 15, 2016 9:44 a.m.

If the cost wasn't abhorrent ($10, right?) I'd rather do the 2.5 drafts of a regular format in print, although I must admit, it'll take a lot to make me not draft Conspiracy or Conspiracy: Take The Crown, I love that it's an unlimited print run so I don't have to sit on a few boxes to draft in the future.

November 16, 2016 7:31 a.m.

AwezomePozzum says... #16

Simon_Williamson, I'm gonna use some of the money people are probably going to give me because of my birthday in order to draft EMA. Didn't get to last time. Hypehypehype

November 16, 2016 11:15 a.m.

Chandrian says... #17

What's a good price for the Eternal Master display? My LGS is selling for 249 euros (it dropped from 300 euros/box), but I'm still finding it very expensive.

Anyone knows what the MSRP for a box used to be? (I've searched for it and didn't find it... I think it was 200 dollar)

November 16, 2016 11:39 a.m.

AwezomePozzum says... #18

Chandrian, the most confusing thing is that you are using the US dollar and the Euro in the same sentence without obvious conversion. However, the MSRP of an EMA box at the original release was $249 USD.

November 16, 2016 11:45 a.m.

Rabid_Wombat says... #19

Lol my LGS still has two boxes of the first printing sitting in the front display.

November 16, 2016 9:36 p.m.

AwezomePozzum says... #20

Rabid_Wombat Jealousy Intensifies

November 17, 2016 9:56 a.m.

davidsays1 says... #21

Yeah my lgs never ran out either people only play standard where im at so i got lucky

November 18, 2016 3:47 a.m.

AwezomePozzum says... #22

LOL davidsays1, I wish that were true here, but apparently the Ann Arbor area has a large population of EDH and Legacy players.

November 18, 2016 9:50 a.m.

WizardLogic says... #23

One of my LGS is still doing EMA drafts every Tuesday, yay for extra lifetime!

November 27, 2016 4:45 a.m.

Femme_Fatale says... #24

Okay, WotC is not reprinting Eternal Masters and they never will. This is the second wave of boxes that was made during the initial production stages. All WotC did was delay the second wave for 3 reasons:

1) Because they saw with the first print run that the market for older eternal formats would not be able to absorb the influx of inventory as well as Modern can, simply because of demand for those cards is not as intensive. Staggering the print runs means that the secondary market would be able to take in the product without being negatively impacted to a very large degree.

2) Because by holding the product they can get better public perception. In the words of Rudy from Alpha Investments "The big White Knight holding a huge flag that says 'magic is the saviour and is for the fucking people' ... and here he comes riding in the distance! Now this White Knight, is so impressive, that he has flight, and he is jumping over that reserved list Moat. And here he is, coming in to save the day for the holidays".

3) Because actually setting up the factory to reprint something costs millions of dollars to do.

November 28, 2016 5:07 a.m.

Femme_Fatale, can you back up those claims?

November 28, 2016 12:45 p.m.

Burg+1 says... #26



This is silly but at least I get to crack some packs! Maybe I'll pull that Karakas I always wanted.

November 28, 2016 2:53 p.m.

Femme_Fatale says... #27

Rudy from Alpha Investments is a trusted source, captaincarrion, considering he is actually in a position to get back-end information and understands the concepts of how companies work. Course, I doubt you are going to accept that, as most MtG players won't. However, his channel is very educational, as he has the experience of his field to actually give advice, facts and educated opinions on these topics.

November 28, 2016 7:02 p.m.

no need to be Condescending about it, sheesh

November 28, 2016 9:30 p.m.

Freezingfist says... #29

captaincarrion I saw the same video (referring to 'Creepy' Rudy from Alpha Investments), and without Discovery Channel's Snark-Week, I agree that he's probably right about there not 'really' being another print run.

I'm glad people are getting access to the cards they want, but it really makes me a little nervous about WotCs business practices, and if not them, then the distributors moving (or not moving) their product.

November 28, 2016 10:40 p.m.

Rabid_Wombat says... #30

captaincarrion I think that what femmefatal is trying to say by "Second Wave" is that Eternal Masters was a flop and Wizards really overprinted now they have to count on all the Timmys out there to bail them out for the post-xmas balance sheet.

November 28, 2016 10:48 p.m.

from (smaller) store owners I've spoken to, it's the distributors hoarding the products. I doubt WotC has a warehouse with pallets of premium products laying around. I mean, it's a great hypothesis, WotC lying about a second printing, but it's probably more cost effective to just print more product (logistics and storage get real expensive real quick), rather than sit on product and wait to dump it back in the market. Personally, I don't have a dog in the race, and am just happy to see the product available to people.

November 28, 2016 11:40 p.m.

Femme_Fatale says... #32

No, no it is not captaincarrion. It is more cost effective to hold on to a product than to spend the millions it takes to set up the factories and industry to start up printings. Holding on to a product in storage costs little to no money as the company would already have the warehouse space assigned to the set at the beginning of production of EMA, and very little in employees would be required to manage it during the time that it just sits there. Setting up a factory however ... that is expensive.

Make no mistake Rabid_Wombat, they didn't overprint. They printed the amount that they normally would, but held off on the second wave due to them analyzing how the secondary market reacted to the first wave. They noticed that it took time for it to absorb the product (ei, cards increasing or no longer decreasing in value), something that wasn't a problem with Modern sets. WotC most likely came to the realization that printing the second wave near the holidays would increase public perception of them, and guarantee sales, since people would be looking for Christmas gifts and what better gift to give to an MtG player than a box of EMA?

November 29, 2016 1:07 a.m.

DemonDragonJ says... #33

Rabid_Wombat, there is no way that a product such as Eternal Masters could be a "flop," to use your word; it had some amazing reprints, so I cannot see how it would not be a bestselling product.

November 29, 2016 9:08 p.m.

Rabid_Wombat says... #34

DemonDragonJ Eternal Masters had a tiny print run, so if they have still have enough cards for what Femme_Fatale described as a Second Wave, then was a flop.

December 1, 2016 4:24 a.m.

DemonDragonJ says... #35

Rabid_Wombat, if this set was a flop, I worry that WotC will be wary about printing a second Eternal Masters, because it is evidence that they actually do care about eternal formats and wish to support them. When WotC first announced Eternal Masters, I was ecstatic, as I had been desiring such a set for many years, so I hope that WotC sees it as being sufficiently profitable for them to make it a recurring product.

December 1, 2016 11:22 a.m.

DPhoenix says... #36

I actually think that the print run was a bit smaller than other sets (knowing that the market would take its time to absorb it).

I doubt many players entered the legacy with EM, in fact I believe the ones that absorbed it were the commander ones.

December 2, 2016 9:57 p.m.

DemonDragonJ says... #37

Why do the masters sets have smaller print runs than "normal" sets? Does that not defeat their purpose of making the formats more accessible to newer players?

December 3, 2016 1:03 a.m.

EpicFreddi says... #38

EM didn't really do much to legacy prices anyway. Both show and tell & Sneak attack droped by.. a euro? A force, because it's NM, is even more expensive than the old ones.. so yeah. It was mostly EDH.

December 3, 2016 9:12 a.m.

jamesfiek says... #39

Show and Tell wasn't in EMA and it actually dropped sneak attack like $20. also Karakas went way down along with quite a few other cards.

December 5, 2016 1:08 p.m.

DemonDragonJ says... #40

jamesfiek, I am glad to hear that, as the entire purpose of Modern Masters and Eternal Masters is to make those formats more accessible by making cards more readily available.

December 6, 2016 3:15 p.m.

Not to mention Wasteland is about $30 cheaper now than it was before EMA.

December 8, 2016 12:04 p.m.

Guftders says... #42

Jace, the Mind Sculptor and Mana Crypt are at their all time lowest too.

Not to mention Dack Fayden, Gamble, modern frame printings of Sylvan Library and Maze of Ith

December 8, 2016 3:27 p.m.

jamesfiek says... #43


December 9, 2016 9:16 a.m.

Argy says... #44

I am new to EDH and loved getting my hands on Eternal Masters packs. It really set me up with some good staples.

My partner and I also played Sealed with our boxes and it's some of the most fun Limited experience I've had.

Oh and Burg+1, I cracked a Karakas from a random pack I bought.

In fact, I did far better with the single pack lottery than I did with the boxes.

I cracked an Enlightened Tutor and a Force of Will from single packs.

I won't buy any more boxes of Eternal Masters product. I feel like I already got my money's worth.

December 17, 2016 7:52 a.m.

zyphermage says... #45

I had a draft deck with isochron scepter, 3x fog, and 2x young pyromaster. It was quite sweet had some other decent stuff I think too.

December 17, 2016 3:30 p.m.

Pieguy396 says... #46

yeaGO, may I ask why this is still pinned? It's kind of a dead thread.

December 19, 2016 11:17 p.m.

Pieguy396 It's still relevant.

December 19, 2016 11:31 p.m.

Atony1400 says... #48

Epochalyptik, can this be unpinned? This news is pretty old by now.

December 22, 2016 9:24 p.m.

This discussion has been closed